Aura Blockchain Consortium, a prominent group consisting of luxury brand powerhouses like Louis Vuitton and Prada, is embarking on a new era with the appointment of a new CEO. Romain Carrere, a seasoned tech entrepreneur with over 15 years of experience, has been named CEO and General Secretary of this Swiss non-profit association. Carrere's extensive background includes advising Web3 startups and luxury brands on digital strategies and blockchain implementation.
With a Master's degree from ESCP Business School and a Bachelor's degree from Bentley University, Carrere brings a wealth of knowledge to the consortium. His past involvement in representing French entrepreneurs at the G20 summit in Tokyo underscores his commitment to innovation and technology. Carrere has expressed his dedication to driving technology adoption and elevating the customer experience within the luxury industry to unprecedented heights.
This transition in leadership follows the successful tenure of General Secretary Daniela Ott, who laid a solid foundation for the consortium's future endeavors. Founded in 2021 by industry giants like LVMH, Prada Group, Richemont, and OTB Group, the Aura Blockchain Consortium expanded its membership to include the Mercedes-Benz Group in 2022. Aura specializes in NFT minting, software as a service (SaaS), and authentication services on a permissioned blockchain compatible with Ethereum.
In a recent development, Aura partnered with digital assets solutions provider Coinhouse to offer tailored digital currency solutions to its member brands. These solutions encompass cryptocurrency auto-conversion into euros and support for member brands' cryptocurrency wallets, all while implementing stringent know-your-transaction (KYT) analysis to combat money laundering.
As the Aura Blockchain Consortium enters this new phase of growth, the appointment of Romain Carrere signals a commitment to further innovation and the seamless integration of blockchain technology into the luxury industry. Carrere's vision aligns with the consortium's mission to redefine the luxury customer experience through cutting-edge technology.
