NEW YORK, Jan. 18, 2024 /PRNewswire/ — Celebrating the legacy of Don Julio González and his unparalleled devotion to craft, Tequila Don Julio introduces Tequila Don Julio Alma Miel. This exceptional new tequila, inspired by the agave honey at the heart of the 100% Blue Weber Agave, represents a harmonious blend of tradition and innovation.
Tequila Don Julio Alma Miel combines Blanco tequila distilled with oven-roasted agave honey and Añejo tequila aged for at least 14 months, then finished in Crémant du Limoux wine casks from France’s Limoux region. The result is a lusciously smooth liquid with honeyed aromas that capture the essence of agave and the soul of each moment.
"Our love for the craft is what keeps Tequila Don Julio at the forefront of luxury tequila," says Christina Choi, Senior Vice President of Tequila at Diageo North America. "With Tequila Don Julio Alma Miel, we aim to inspire tequila lovers seeking new innovations while paying tribute to the spirit of Mexico through the agave plant."
The rich flavor profile of Tequila Don Julio Alma Miel is enhanced by oven-roasted agave honey, which increases the roasted agave notes that are a signature of Tequila Don Julio. This blend produces sweet notes of agave honey, spiced orchard fruit, creamy caramel, and rich roasted agave. The sleek, tall bottle, inspired by the colors of the Blue Weber Agave, is best enjoyed on the rocks garnished with an orange rind or neat.
To embody the soul of this product, Mexican singer-songwriter Christian Nodal has partnered with Tequila Don Julio to celebrate the launch of Alma Miel. Nodal, known for his innovative 'Mariacheño' sound that blends traditional Mexican Mariachi and Norteño genres, will help bring to life the modern essence of Mexico. He will feature in the brand’s new creative film launching in early February and curate a national dinner series blending Tequila Don Julio Alma Miel with Mexican rhythms and flavors, creating meaningful experiences through the brand's new visual world, Por Amor.
"As a musician, I seek new and creative ways to connect and inspire through Mexican culture," says Christian Nodal. "Partnering with Tequila Don Julio to launch Alma Miel showcases modern Mexico through the elements that unite us, like music and taste."
Tequila Don Julio Alma Miel is available in select markets and will soon be nationwide for an SRP of $99.99 for a 750ml bottle. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.
