In the fashion world, garments are intended to express and show the wearer's story. However, each garment also has its own history, its own origin, and even its own sound. Details that make a garment something much more special. In the world of luxury, the aim is to make each piece of clothing more and more unique and special, and this is what designer Priya Ahluwalia has achieved, thanks to being able to capture the story of each item in her Autumn/Winter 2023 collection, Symphony Unlocked.
With the help of technology, the designer, Ahluwalia, has managed to express storytelling in each of the clothes she has created. Inspired by her relationship with music, her collection shows the sound of each fabric, the sound of waves, the sound of its origin, and the sound of its history in your closet. The designer has entered the new generation of fashion, the one that unites technology and creativity. The designer hopes that whoever wears the pieces will connect at a higher level, listening to the inner music we all have inside and looking for the garment that also shares that rhythm.
This project has been powered by Digital identifiers (or Digital IDs) technology powered by EON's Product Cloud platform, built on Microsoft Azure. It reveals the item's details, from its history, interviews with its creators, and the best way to care for it. The Qrs found on the tags give consumers access to a myriad of information that shapes the identity of the garment they now wear, elevating the experience to a higher, personal level.
