Intriguingly, the previous season's runway featured a backdrop of 200,000 co-branded Durex condoms, making a bold statement. But for the Spring 2024 collection, Diesel is taking things a step further. The Italian label, under the creative direction of Glenn Martens, has partnered with Web3 culture and music platform Public Pressure to introduce "Metamorph." This limited edition consists of 300 digital collectibles, minted across the Polkadot and Polygon blockchain networks.
What sets Metamorph apart? Well, these digital tokens open the doors to Diesel's upcoming runway show, allowing holders to join the ranks of buyers, editors, and influencers as they witness the latest collection firsthand. But that's not all – Metamorph token holders gain exclusive allowlist access to purchase one of 300 limited edition Metamorph watches designed by Martens. These watches are expected to feature intriguing digital elements, adding a unique blend of physical and digital craftsmanship to the fashion world.
But the innovation doesn't stop there. Diesel's NFTs also come with an exclusive soundtrack by Senjan Jansen, a renowned composer and the brand's fashion show sound architect. Moreover, token holders can look forward to special music events organized by Public Pressure and an immersive virtual experience created by media-tech artists Artificial Rome, set to launch on November 2.
Priced at just $60 apiece, these collectibles are set to become coveted items among fashion-forward enthusiasts. They will be available on Public Pressure's marketplace, with an early access window for allowlisted users and a public sale starting shortly after. It's worth noting that the tokens will be minted on both the Polkadot and Ethereum scaling network Polygon, offering flexibility to users.
Stefano Rosso, a board member of Diesel's parent company OTB Group and CEO of OTB’s BVX division, emphasized Diesel's commitment to pushing the boundaries of fashion and technology. This collaboration reinforces Diesel's position at the forefront of the intersection between fashion and the digital realm, demonstrating their dedication to engaging with their community in exciting new ways. As Milan Fashion Week approaches, all eyes will be on Diesel as they pioneer this groundbreaking fusion of fashion and blockchain technology.
