As summer arrives, we are presented with the finest collection to embrace the waves and enjoy the beach in style. Dior's latest 'eco-innovative' men's beachwear capsule, a remarkable collaboration with nonprofit Parley for the Oceans, takes center stage. This exceptional collection seamlessly blends fashion with sustainability, creating excitement for environmentally-conscious fashion enthusiasts.
Last April, Dior and Parley first united to introduce a 'beachwear capsule' crafted from materials derived from 'Parley Ocean Plastic,' a remarkable innovation transforming marine debris from various global islands into sustainable fabrics. With summer on the horizon, the two visionary forces are back with a renewed commitment to combating marine plastic pollution. Parley's commendable efforts have been instrumental in intercepting vast amounts of plastic waste in our oceans, driving the use of Parley Ocean Plastic as a viable alternative to traditional materials, adopted by leading brands like Adidas.
Drawing inspiration from Dior's profound connection with nature, this beachwear capsule celebrates founder Christian Dior's love for flowers and gardens, nurtured during his childhood in Granville, Normandy. Kim Jones, Dior's menswear artistic director, adds his own touch, drawing from his childhood experiences in diverse landscapes across Tanzania, Ethiopia, Botswana, and the Caribbean, with admiration for wildlife broadcaster Sir David Attenborough. The collection exudes vibrancy, featuring various colors from coral and lemon to camo and grey, encompassing surf wear elements alongside functional outdoor attire. Dior-branded surfboards, wetsuits, fleece jackets, cargo-style shirts, and bucket hats form part of this exciting ensemble, and the impressive use of 96 percent upcycled fabrics, including approximately 59 percent directly derived from ocean plastics, is a testament to their unwavering commitment to sustainability.
As you embrace the beach this summer, Dior's eco-innovative beachwear capsule with Parley for the Oceans allows you to ride the waves with a profound sense of style and environmental responsibility. This collaboration stands as a powerful testament to the future of fashion, showcasing how creativity and sustainability can beautifully coexist, making the world a better place, one wave at a time.
