Dior is set to bring holiday magic to New York as it collaborates with Saks for the Christmas period. The "Carousel of Dreams" experience will envelop Saks' New York flagship, combining a digital pop-up featuring exclusive Dior products on Saks.com, a spectacular visual transformation of the store's facade, and a dedicated pop-up for Dior Parfums on the beauty floor. This marks the first time Saks has teamed up with a fashion house for an immersive holiday experience. The reimagined light show experience on the facade is set to be Saks' most extensive holiday window display created in partnership with a brand, offering a unique and festive destination for New Yorkers and visitors.
The 'Carousel of Dreams' experience will run from November 20 to January 5, 2024. Dior's first-ever digital pop-up on Saks.com will feature a wide range of Dior merchandise, including ready-to-wear, handbags, shoes, accessories, baby, maison, and La Collection Privée Christian Dior. Women's products will showcase Dior's cruise 2024 and signature collections with select exclusive items. Men's products will introduce Dior's spring 2024 collection and Denim capsule. The collaboration also extends to Dior Maison with a new collection inspired by the Dior cruise 2024 show.
Dior's 'Carousel of Dreams' at Saks continues the tradition of luxury fashion brands creating immersive experiences during the festive season. Last year, Dior collaborated with Harrods in London, turning the department store into a glittering gingerbread house with lavish window displays, a café, and exclusive pop-up shops.
