Glenfiddich, the renowned Scotch whisky distiller, is releasing 200 exclusive NFTs to celebrate the Year of the Tiger. These NFTs will be available on BlockBar.com, the world's first DTC NFT marketplace for wines and spirits, in honor of the Lunar New Year.
NFTs, or non-fungible tokens, represent digital collectibles that grant access to unique products and exclusive content. Each NFT purchased corresponds to a physical bottle of Glenfiddich's 21-year-old Reserva Rum cask single malt Scotch whisky, serving as a digital receipt for ownership and authenticity.
Buyers can use NFTs as a form of currency, resell them on BlockBar.com's marketplace, gift them, or redeem them for the physical bottle at any time.
Glenfiddich is a family-owned distiller known for its innovative methods, with a history dating back to the 1800s. The distillery's 21 Year Old Scotch whisky is matured for over two decades and finished in Caribbean rum casks, offering notes of ginger, fig, lime, banana, and spicy toffee warmth.
Will Peacock, Global Luxury Director of William Grant & Sons, the producer of Glenfiddich, expressed excitement about the Chinese New Year NFT launch, designed to celebrate the Year of the Tiger.
BlockBar, the NFT marketplace, was founded in October 2021 and aims to connect consumers and collectors with luxury wine and spirits brands. It provides transparency, authenticity, quality assurance, and secure storage for physical bottles. BlockBar offers asset-backed NFTs directly from brands and ensures fully protected transactions by partnering with leading cyber- and crypto-security firms.
The NFTs feature artwork by illustrator Rlon Wang, creating a sense of endless possibilities for the Year of the Tiger, with Glenfiddich's emblematic Stag at the center. The NFTs include access to a complete artwork JPG and a Golden Stag GIF for early access to future Glenfiddich releases.
These exclusive Glenfiddich NFTs were released on the first day of the Lunar New Year and can be purchased on BlockBar.com using Ethereum (ETH) or a credit card.
*Title Suggestion: "Glenfiddich Celebrates Chinese New Year with Exclusive NFTs for the Year of the Tiger"*
