JW Anderson has always been known for setting innovative and trendsetting designs in clothing. Now the brand has entered the optical world with a unisex collection. This collection represents quite an essential growth for the brand, with it carrying numerous stylish frames made out of the finest Italian Mazzuchelli Acetate and equipped with German Zeiss lenses. All this reflects not only qualitative but also fashionable design by JW Anderson.
Each pair of glasses in the collection is making a statement—shapes and colors that are different, which certainly brings diversity to the tastes. The eyewear combines form and function, providing not only visual clarity but also a chic accessory that complements the modern wardrobe. It is an extension of the JW Anderson brand: one more way to interact with the customer's personal style.
Entering competitive eyewear, JW Anderson is supposed to acquire customers of fashionable behavior, interested not just in the beauty of things but in their craft. The new collection is a very telling incarnation of the innovative spirit that has always been intrinsic to the brand, all about breaking the boundaries in the fashion industry. This new project is another great leap for JW Anderson in its growth of scope and scale.
