Klarna, the global payment network, is introducing a range of new AI-powered features this autumn, aiming to redefine the shopping experience. The standout feature is an AI image search, allowing users to snap photos and instantly find similar items, leveraging Klarna's vast database of products and offers. It's available in several countries, offering shoppers access to information and prices on a wide range of items, from clothing to electronics.
Shoppable videos are another highlight, allowing users to shop directly from videos created by trusted brands and influencers. This innovative approach blends social content and e-commerce, enhancing user engagement and leading to a 60% increase in average viewer time in the US. Klarna is bringing these shoppable videos to more European markets.
In addition to these exciting features, Klarna is making the in-store experience smarter by introducing a barcode scanning feature. Shoppers can scan barcodes in physical stores to instantly access product information, customer reviews, price comparisons, and even pay using a QR code. This brings digital intelligence to the high street, creating a seamless shopping experience.
Lastly, Klarna is launching a cash-back program that offers users 10% cash back when they use Klarna for their purchases. This transparent rewards program, initially available in the UK, provides customers with greater flexibility and transparency in how they earn and spend their rewards. The launch of these AI-powered tools and features is set to transform the way people shop, blending the physical and digital realms for a more intelligent and convenient shopping experience.
