Maurice Lacroix has launched a new funky watch collection that goes one step further, merging fashion and environmentally conscious concepts. The AIKON #tide collection is made entirely from recycled ocean plastic waste. Partnering with #tide,the company is shifting the industry's perspective by committing to society, financing plastic collection activities, sponsoring longtail boats and warehouses, and supporting educational programs.
Catering to a new generation of environmentally conscious customers who demand quality and affordability. Maurice Lacroix's commitment to the environment sets this collection apart. By using upcycled plastic from the sea, the company contributes to cleaner oceans and a better planet, driving change and innovation.
This collection is fashionable and functional for those looking for authentic feelings. The AIKON #tide collection features a screw-down crown and case-back, making it water-resistant up to 100m. Mesmerizing the 'Vague du Jura' pattern on the dial, the Easy Strap Exchange system allows wearers to change the strap without needing tools, making it easy to match the character of those who wear the piece. Diamond-set indexes are available for those who prefer a luxurious touch.
A modern and daring watch designed for today's connected, cosmopolitan, and talented generation, the AIKON #tide reflects Maurice Lacroix's commitment to sustainable luxury. Join the revolution and make a statement with the AIKON #tide collection.
