RE49 the shoes that utilize existing materials giving them a second life. These iconic shoes are the Green Fashion Product Award winners in Germany. The brand raced against other prestigious brands selected by a professional jury, yet they managed to win.
Creating shoes that are not only sustainable but also durable and stylish, the brand gives a second life to materials. According to the creators of these pieces, they demonstrate bringing together design, technology, and creativity. Indeed, the company's values align with one of the latest trends in the fashion industry, the circular economy.
Founder and CEO Nicola Masolini explained in other interviews that he advocates that there is no need to keep producing and creating new materials when many are already wasted. In addition, the company is looking to go further and is focusing on working with other brands hand-by-hand to make an iconic change. Undoubtedly RE49 shows us a window into the future of the fashion industry, where technology and design become equally essential to face fast fashion and open the way to the circular economy.
