The highly anticipated return of the Victoria’s Secret Fashion Show took place just a few days ago, marking a major shift in the brand’s direction. After a four-year hiatus, the iconic event made a bold comeback, moving away from its former focus on glamorous lingerie and “angel” models to embrace diversity, inclusivity, and empowerment.
The 2024 show showcased a dramatically transformed vision of Victoria’s Secret, celebrating individuality and body positivity. In the past, the brand had faced criticism for promoting narrow beauty standards, but this year’s event demonstrated a clear effort to redefine itself in line with modern expectations. The runway featured models of all shapes, sizes, and backgrounds, showcasing lingerie designed to celebrate all women, reflecting a broader shift towards inclusivity.
Victoria’s Secret has moved beyond the hyper-sexualized image it was once known for, focusing instead on empowering women and embracing diversity. The new approach was clear in both the designs and the show’s overall message, which emphasized confidence, comfort, and body acceptance. This evolution in the brand’s identity was also mirrored in recent campaigns that highlighted everyday women and promoted self-love.
In addition to the diversity of the models, the show introduced collaborations with a range of designers and artists, bringing fresh creativity and perspective to the runway. The 2024 show wasn’t just a fashion event—it became a platform for discussions about beauty standards and self-expression, reflecting a meaningful shift in how fashion and lingerie are being represented today.
With its much-anticipated return, the Victoria’s Secret Fashion Show successfully reintroduced itself to the world, embracing the values of inclusivity and representation. This year’s show sets a new standard for the brand and the fashion industry, signaling a pivotal moment in its evolution towards a more inclusive future.
