We are witnessing how technology is reinventing the world of fashion, from the very moment of manufacturing to every step of the consumer experience. One of the significant developments we've recently observed increasing over the last couple of years is the implementation of virtual reality to elevate the consumer experience. This technology, along with AR, has given rise to Xr, which consists, as its name suggests, of creating spaces or realities, allowing for an immersion in the digital landscape. These realities mimic and resemble those of the natural world, making the experience authentic with an efficient approach.
A significant trend among large retailers is virtual fitting, thanks to XR. This new trend allows consumers to try on garments digitally without having to do it in reality. Among those who have implemented this new technology are well-known names such as Adidas, ASOS, and Macy's. In this way, we are seeing how the fashion world is advancing by leaps and bounds, and we expect that it will be a trend that continues to grow in the coming years.
As demand increases along with more incredible innovation, this type of technology will allow for more competitive and affordable prices, thus making it increasingly common to find virtual fitting rooms in different stores. This technology is expected to see its market grow to US $ 6.5 million by 2025. Some of this sector's best-known names are Stylumia, LFX, Tukatech, and many others. In the next two years, we should all prepare ourselves to see our whole shopping experience to be reinvented.
