Supermodel Bella Hadid is the latest celebrity to step into the beauty industry with the announcement of her new wellness brand, Orebella. Joining the likes of Beyoncé and Brad Pitt, Hadid is set to launch her line on May 2, creating a buzz among fans and beauty enthusiasts.
The 27-year-old model shared a teaser Reel on her Instagram, revealing the brand with the caption, “Ôrəbella founded by Bella Khair Hadid. Reveal your alchemy on 5/02. Link in bio to get on the list & get an exclusive gift at launch.” While details about Orebella’s offerings are still emerging, a 2022 trademark application hints that the line will focus on scented products, including lotions, oils, hair care items, candles, fragrances, incense, and plug-in diffusers for aromatic oils.
Earlier this month, Hadid hinted at her new venture with a series of photos at the Ulta Beauty headquarters, sparking speculation among her followers. One curious fan commented, “What does this mean!!!! The audience neeeeeds to know!!!!”
Orebella’s launch coincides with Hadid's recent departure from Charlotte Tilbury Beauty, less than a year after signing with the popular cosmetics brand. In a statement to Page Six Style, Charlotte Tilbury Beauty expressed continued support for Hadid: “Bella Hadid and Charlotte Tilbury Beauty’s professional relationship has come to its end as Bella prepares to launch her own beauty brand. Bella Hadid remains a close friend of Charlotte Tilbury Beauty. As a female-led business, Charlotte Tilbury Beauty continues to support Bella and looks forward to the exciting launch of Orebella later this year.”
In addition to her new beauty line, Hadid co-owns Kin Euphorics, a non-alcoholic drink brand offering beverages like sparkling botanical concoctions. Despite taking a modeling break in 2023 to focus on her health amid her battle with Lyme disease, Hadid has had a busy start to 2024. She graced the cover of Perfect magazine in January and publicly revealed her relationship with cowboy beau, Adan Banuelos, sharing cozy photos from her 27th birthday party in October.
As Orebella’s launch date approaches, fans eagerly anticipate what Bella Hadid has in store for the beauty world.
