Ralph Lauren is collaborating with Fortnite to offer a real-world version of a boot that was featured in the game. The Polo x Fortnite P-Wing Boot, inspired by Ralph Lauren's 1992 Stadium Collection, will be available on Ralph Lauren's website. The boots, which come in black, red, and white, pay homage to the 1992 collection with text and details reminiscent of the original release. This partnership between fashion and gaming allows players to recreate their gaming avatars' style in the physical world, further merging digital and real-life experiences. Only 300 pairs of the Fortnite boots are being made and sold for $250 each.
Ralph Lauren's connection with Fortnite extends beyond the boots; the game's new world, "Race to Greatness," is set on a Ralph Lauren-designed Polo Pony-shaped island. This unique digital landscape features three distinct areas, influenced by Ralph Lauren's work and collections, including his Airplane Hangar, the Rocky Mountains, and Grand Forests. This collaboration highlights the potential of blending fashion and gaming, showcasing the significance of clothing and style within virtual environments. Additionally, Ralph Lauren is hosting a livestream event on Twitch to promote the new Fortnite world, offering interactions with gamers and interviews with streamers and e-sports stars.
