The Fabricant, known for pioneering the creation and sale of the first fashion NFT in 2019, had initially focused on servicing brands by designing and monetizing high-quality digital fashion. Partnerships with renowned brands, including Off-White, Google, H&M, and Adidas, quickly followed. However, the company underwent a strategic shift in late 2021, pivoting from its service business model toward a consumer co-creation platform called The Fabricant Studio. This platform allowed individuals to design, mint, and sell fashion NFTs.
Amid a decrease in ETH's value and declining consumer interest in NFTs, The Fabricant realized that the complexities of creating and monetizing digital fashion made it more suitable for brands. Brands required support in various aspects, such as production, distribution, and integrating digital fashion into their business models.
As a result, The Fabricant has returned to focusing on brands, with co-founder Amber Jae Slooten serving as creative director. The company will continue to design and showcase in-house fashion under The Fabricant label. Brands will gain access to a platform that helps them extend their presence in the digital fashion space by producing and distributing digital fashion. Although The Fabricant won't customize each project for brands as it did in the past, it will curate participants, emphasizing premium, culture-defining brands and creators, with a particular focus on the Gen Z demographic.
Through these strategic shifts, The Fabricant aims to remain relevant and meet the evolving demands of the digital fashion industry
